About?the?Job
Premiere?Vision?is?merged?by?GL?events,and?now??seeking?a?Manager?of?Marketing?Operations?with?strong?quantitative,?analytic,?and?communication?skills,?to?serve?as?a?strategic?partner?on?our?development?in?China.?This?position?is?key?for?continually?improving?our?ability?to?deliver?high?value?leads?to?our?business?customers.
Responsibilities
Design?and?execution?of?action?plans
-?Strategic?Note
-?Web?Strategy:?website?and?social?networks
-?Establish?a?promotion?action?plan?with?a?budget?and?follow?up.
-?Ensure?close?coordination?with?visitors?team?in?France
Database?analysis
Responsible?for?conducting?operations?on?the?database?and?on?datamining?actions:
-?In?collaboration?with?the?Marketing?assistant?he/she?guides:?status?,?update?,?qualification,?prospection,?identification?of?visitors.?He/she?detects?the?sources?of?development?from:?exhibitions,?partners,?press?and?on/off?line?tools
-?Qualitative?analysis?of?visitor?profiles:
????????the?database,?according?to?criteria?of?data?according?to?criteria?of?function?,?behavior?,?etc?...
????????Summary?of?analysis?for?ad?hoc?drafting?action?plans
????????Post?show?report
Telemarketing:
-?Phoning
-?Management?of?subcontractor?provider?(Telemarketing?campaign)
-?Draft?Call?Center?about?the?constituent?tools?brief
-?Target?recommendation?for?marketing?analysis?and?report
-?Integration?of?data?collected?into?CRM
-?Telemarketing?Report
Monitoring?of?the?actions?implementation
-?Management?and?coordination?of?promotional?campaigns
-?Track?email?campaigns
-?Pre-registrations
-?Design?and?execute?analysis?to?enable?global?performance?improvements?and?to?ensure?data-driven?approach?to?all?activities
Qualifications
??????????Team?player?with?high?potential?to?grow?with?increasing?levels?of?responsibilities
??????????Analytical?skills;?creative?problem?solver
??????????Ability?to?balance?quantitative?analysis?with?creative?thinking?and?practical?trade-offs?to?drive?promotion?results
??????????Excellent?organization,?communication?and?cross-functional?skills?to?support?operating?with?transparency?and?clarity,?and?to?form?highly?functional?partnerships?across?PV
??????????Digital/online?related?domains
??????????CRM?domain?expertise
??????????Bachelor’s?degree?required,?preferably?in?marketing.
??????????Excellent?Excel?and?PowerPoint?skills,?SQL?a?plus
??????????3+?years?experience
??????????Relevant?experience?driving?strong?partnerships?with?internal?and/or?external?clients
The?marketing?Manager?reports?to?the?China?Marketing?Director.
