酒店公關(guān)策劃

1、根據(jù)酒店年度經(jīng)營(yíng)目標(biāo)和總經(jīng)理的指示，制定全年度廣告及各種宣傳推廣活動(dòng)計(jì)劃，策劃并組織實(shí)施各項(xiàng)具體計(jì)劃；利用各種宣傳媒體和公關(guān)渠道迅速樹(shù)立起酒店形象，并逐步提高酒店的社會(huì)知名度；
?According?to?the?annual?business?objectives?of?the?hotel?and?the?general?manager's?instructions,?formulate?the?annual?advertising?and?promotional?activities?plan,?plan?and?organize?the?implementation?of?specific?plans;?Using?various?publicity?media?and?public?relations?channels?to?quickly?establish?the?hotel?image?and?gradually?improve?the?hotel's?social?visibility;
????2、廣泛了解和收集各種旅游市場(chǎng)信息，確定不同時(shí)段的宣傳重點(diǎn)和宣傳策略、手法；
Widely?understand?and?collect?information?about?various?travel?markets,?and?determine?the?publicity?and?publicity?strategies?and?tactics?of?different?time?periods;
????3、與銷售人員及相關(guān)接待部門密切配合，做好各項(xiàng)接待工作，特別是VIP?客人的接待工作；
Work?closely?with?sales?staff?and?relevant?reception?departments?to?do?all?kinds?of?reception?work,?especially?VIP?guest?reception;
????4、負(fù)責(zé)安排制作各種酒店最新宣傳達(dá)室資料，緊密關(guān)注同業(yè)信息，掌握對(duì)手的公關(guān)策略和手段，并采取相應(yīng)的措施；
Responsible?for?arranging?the?latest?information?of?the?hotel,?paying?close?attention?to?the?peer?information,?mastering?the?opponent's?public?relations?strategy?and?means,?and?taking?corresponding?measures;
????5、與各界人士、旅行社、國(guó)內(nèi)外商社、政府機(jī)關(guān)、新聞單位建立并保持良好關(guān)系，適時(shí)做好酒店的形象宣傳；
To?establish?and?maintain?good?relations?with?people?from?all?walks?of?life,?travel?agencies,?domestic?and?foreign?business?communities,?government?agencies?and?news?organizations,?and?timely?make?the?hotel's?image?publicity;
????6、借助新聞媒介發(fā)布消息，介紹酒店最新服務(wù)項(xiàng)目和管理新動(dòng)向，負(fù)責(zé)微博、微信軟文的發(fā)表和推送、酒店網(wǎng)站信息的更新；
With?the?help?of?news?media,?this?paper?introduces?the?latest?service?project?and?management?of?the?hotel,?and?is?responsible?for?the?publication?and?push?of?weibo?and?WeChat?soft?articles,?and?updates?of?the?information?of?the?hotel?website
????7、主持公關(guān)部日常工作，率領(lǐng)并督促下屬準(zhǔn)確按時(shí)完成各項(xiàng)任務(wù)；
To?take?charge?of?the?daily?work?of?the?public?relations?department,?lead?and?supervise?the?subordinates?to?complete?the?tasks?accurately?and?on?time;
任職要求：
1、 新聞傳播、新聞、傳播、廣告等相關(guān)專業(yè)專科及以上學(xué)歷；
???News?communication,?news,?communication,?advertising,?etc.
2、 熟悉酒店行業(yè)，有一年以上大型公關(guān)活動(dòng)策劃經(jīng)驗(yàn)。
????Be?familiar?with?hotel?industry?and?have?more?than?one?year's?planning?experience?of?large-scale?public?relations?activities.?
3、 策略突出，創(chuàng)意獨(dú)到，能夠指導(dǎo)并指引創(chuàng)作方向；The?strategy?is?outstanding,?the??????originality?is?original,?can?direct?and?direct?the?direction?of?creation;?
4、 能夠根據(jù)客戶要求完成整體宣傳方案和公關(guān)活動(dòng)策劃方案；?
???Can?complete?the?overall?publicity?plan?and?plan?of?public?relations?activities?according?to?the?customer's?requirements;
5、 對(duì)媒體有深刻的認(rèn)識(shí)，有較強(qiáng)的新聞敏感性；?
????Have?a?deep?understanding?of?the?media?and?have?strong?news?sensitivity;
6、 思維縝密，富有激情，性格開(kāi)朗，善于溝通，責(zé)任心強(qiáng)，有團(tuán)隊(duì)合作精神。
????houghtful,?passionate,?outgoing,?good?at?communication,?strong?sense?of?responsibility?and?team?spirit